Established in 1985, Shandong Weihai HUANQIU Fishing Tackle Industrial Co., Ltd. became the forerunner of fishing rods industry in China through introducing glass fiber rods into this country with the advanced foreign technology from its very beginning. Since then, the company has been devoting itself to the R&D, production and operation of fishing rods in glass fiber or carbon fiber, and is a professional manufacturer for the R&D and production of rods in glass fiber and carbon fiber. It is in 1992 when it set up the first research institute of fishing rods in the domestic fishing rods industry, and there it focused on technology research and product innovation. Meanwhile, the two projects attributed to this institute, rods in carbon fiber and sanitary ware in glass fiber which, have been selected under the “National Torch Plan”, and got appraised.

As the leading products, its fishing rods in carbon fiber and glass fiber produced according to the advanced international standards are characterized as original, clean, pleasing, light, durable and sensitive etc, and have been successively rated as excellent in terms of provincial and ministerial standards and “famous brand in Shandong Province” since 1994. These fishing rods processed with advanced foreign technology or technology improved by itself have been exported to Europe, USA, Japan and other countries and regions, which makes it the primary supplier of fishing rods for the international market in China. Also, the enterprise that has a staff of over 2000 people, with exports of more than 140 million US dollars in 2021. The annual production capacity of fishing rod is 15 million pieces.

Adhering to technology leadership, ensuring employees’ welfare, sincerely serving customers and contributing to society are company’s four strategies. And its development direction consists in adjusting products structure, increasing its production of high level fishing tackle and market share, and expanding into other fields of composite products. By relying on its tremendous assets and business capacity accumulated for years, and giving play to the company spirit and culture developed for a long time, it has been constantly accelerating technology innovation, aggressively extending domestic and foreign markets, actively implementing the strategy of industrial competitiveness and adjustment to achieve the leap and progress in the comprehensive competence in a higher level based on the new standing point.

In addition, the company has also made strategic investments in the fields of real estate and finance in recent years; it developed two projects with the combination of dwelling houses and shopping malls in the downtown, that is, HUANQIU Plaza and YIJIA Life Plaza and became the shareholder of Weihai City Commercial Bank, Weihai Rural Commercial Bank and Zhongtai Securities Co., Ltd.